FOR IMMEDIATE RELEASE
FanGirl Fashionista Captures National Spotlight on Go Fund Yourself, Accelerating Its Mission to Champion Women’s Sports and Style
FanGirl Fashionista, the trailblazing fashion startup empowering women’s sports fans, stole the show on a recent episode of Go Fund Yourself — the hit entrepreneurial reality series on Cheddar TV reaching over 40 million viewers nationwide. This milestone marks a pivotal moment for the young brand, catapulting it into the national conversation and opening doors for expanded investment, crowdfunding, and licensing opportunities.
👉 Tune in Thursday, May 8, at 7 p.m. ET on Cheddar TV to watch FanGirl Fashionista take the stage, pitch live, and dazzle the Titans — it’s a can’t-miss moment for sports and startup fans alike!
Founded to fill a long-overlooked gap in the marketplace, FanGirl Fashionista creates officially licensed, athlete-designed apparel collections that let fans celebrate the athletes they admire — not just the teams they support. Its mission? To elevate women’s sports and bring forward the stories, voices, and identities of the players themselves.
“We’re not just making clothes — we’re making space for women’s sports to be seen, celebrated, and unapologetically worn by the fans who love them,” said LauraAnn Lamando, founder and CEO of FanGirl Fashionista. “Our appearance on Go Fund Yourself gave us the visibility, the validation, and the resources to take this mission to the next level.”
Go Fund Yourself, created by Rory Cutaia, brings together a panel of influential Titans — Rory Cutaia, Jayson Waller, and David Meltzer — to spotlight and support the next generation of breakthrough startups. Entrepreneurs pitch their businesses live for the chance at direct Titan investment, nationwide audience crowdfunding, and real-time product purchases.
Breakthrough Sports Licensing Deal Fuels FanGirl’s Next Chapter
In just four months of operations, FanGirl Fashionista secured a landmark licensing agreement with a major women’s professional sports league, gaining exclusive Name, Image, and Likeness (NIL) rights for its roster of athletes. This agreement paves the way for FanGirl’s first four-piece athlete-designed collection, set to debut in Fall 2025, and marks a significant breakthrough in amplifying athlete representation in the fashion space.
Momentum, Accolades, and What’s Next
Adding to its rapid momentum, FanGirl Fashionista has been named a Quarter-Finalist in Pepperdine University’s prestigious 2025 Most Fundable Companies® competition — further cementing its status as a rising star in the startup world. The company is also live on WeFunder, where it is engaging fans, investors, and brand supporters to fuel its next phase of growth. Learn more or support at: https://wefunder.com/fangirl.fashionista.
About FanGirl Fashionista
FanGirl Fashionista is a female-founded, athlete-powered fashion brand redefining how women’s sports are represented in apparel. Through exclusive athlete collaborations, innovative designs, and fan-centered collections, FanGirl Fashionista creates stylish, authentic gear that lets fans wear their passion with pride. For more information visit https://fangirlfashionista.com.
About Go Fund Yourself
Go Fund Yourself is a groundbreaking entrepreneurial reality series on Cheddar TV where innovative startups pitch their businesses live for a chance at Titan investment, audience crowdfunding, and nationwide product exposure. To apply, visit: https://info.gofundyourself.show/applications.
FanGirl Fashionista partners with NWSLPA
FanGirl Fashionista Partners with NWSLPA to Revolutionize Licensed Sports Apparel for Women
December 8, 2024– FanGirl Fashionista, a leading woman-owned sports apparel brand, is thrilled to announce its groundbreaking partnership with the National Women’s Soccer League Players Association (NWSLPA).
This collaboration introduces an exclusive collection of licensed merchandise tailored for female sports fans, blending original designs with current fashion trends to celebrate the growing prominence of women’s sports. A New Era of Fan Fashion FanGirl Fashionista’s innovative approach aims to redefine traditional sports merchandise by offering chic, trend-forward apparel that resonates with the modern sports fan. The collection features versatile pieces, from elevated fan gear to stylish everyday wear, inspired by the personalities and stories of the NWSLPA athletes.
“We’re passionate about empowering female sports fans with apparel that makes them feel both fashionable and connected to their favorite athletes,” said LauraAnn Lamando, Founder of FanGirl Fashionista. “This partnership with the NWSLPA reflects our shared commitment to celebrating women in sports and advancing equality on and off the field.”
Supporting NWSLPA Players Directly A percentage of each sale will directly benefit the NWSLPA, furthering its mission to advocate for the rights and interests of its athletes. This collaboration underscores the importance of partnerships that uplift women athletes and recognize their growing influence in sports culture.
"FanGirl Fashionista’s dedication to empowering female sports fans with fashion apparel that connects them to their favorite athletes, seamlessly aligns with our vision for a stronger future for women’s soccer,” said Executive Director Meghann Burke, of the NWSLPA. “Together, we are paving the way for players to be celebrated as athletes, icons, and role models.”
About FanGirl Fashionista FanGirl Fashionista is a women’s sports apparel trailblazer combining cutting-edge design with a deep understanding of fandom culture. Founded by LauraAnn Lamando, a former executive in sports licensing, fashion, and retail, the brand champions diversity, inclusivity, and the power of representation in sports with fashion.
About the NWSLPA The National Women’s Soccer League Players Association represents the collective voice of its athletes, advocating for fair treatment, improved working conditions, and professional growth opportunities.
The new collection will be available in 2025 at FanGirlFashionista.com and at select retailers. Fans can follow @fangrrrlfashionista on Instagram for sneak peeks and updates. For press inquiries, please contact: LauraAnn Lamando laura@fangirlfashionista.com 646-789-7555